Clearly Communicating
the Message

We believe that video content is most effective when it has been carefully crafted. Every video we create starts out as a blank page on a word processing document. W​e don’t open video editing software until our Story Team has processed the transcripts from the interviews and formulated a guiding document, a StoryDraft, for our video editors to follow. This process streamlines the video editing process and ensures that content always remains on message.

5&B leverages the combination of our specialized process to be extremely effective in producing excellent video content for each client, based upon their needs. This process solves the sometimes needless headaches that can blunt a project through endless edits. By clarifying the story first, our process can focus on matters most: clearly communicating the message.

Stage One

Understand the Objective the Message

The first step is to understand the objective. This means understanding the mission, the marketing objectives, and how a particular creative projects fits into the overall goals of the organization. At this step, collaboration is key. Our team makes sure there is clarity in the project description and primary objectives.

This information is typically gathered from initial project kickoff meetings. Our team turns this information into various documents that helps to keep the 5&B team aligned with the client’s organizational and project goals throughout the process.

Our team creates a synopsis and outlines that give a clear and specific overview of the goals for the message for the video project. These guiding documents are shared with the client as a checkpoint for the project to ensure the vision and story are aligned. In addition, this process helps to avoid potential problems before the project proceeds too far.

Stage Two

Find the Story

Each video 5&B produces starts with the story: what is the big idea? Every video is produced with this question in mind. For that reason, our videos go through our StoryDrafting process which means that each story is told with words. This means thinking through script ideas, organizing interview subjects, b-roll ideas, music bed, and more.

Our team takes transcripts from the interview subjects and sifts through the video footage highlighting key sections, statements, and words into what we call a one-sheet. These one-sheets are then annotated and categorized as a quick reference guide for producers. With the help of these one-sheets, our producers can efficiently identify essential information needed to communicate the story.

Stage Three

Understand the Objective

After the interviews have been digested, our team begins creating what we call a StoryDraft. The StoryDraft is a document that compiles the essential information that will be used by the Video Editor for post-production. This includes interview clips, b-roll ideas, target length, mood, and much more. With this document in hand, the Video Editors can focus on what they do best and streamlines the process. Approaching each project in this way is critical to our process. This ensures that the story is established before moving on to other post-production video editing.

Process is Essential

For these reasons, we believe that the StoryDraft process is absolutely essential to our aim in creating excellent digital media. If you have more questions about our StoryDraft process, reach out and let’s chat. Let us help tell your story.