In the blog post, the issue of "stale" content in content marketing is addressed. The concept of stale content is likened to outdated or overused material that no longer serves its purpose effectively. The solution presented is Digital Monthly, a product designed to provide a steady stream of fresh content for businesses. The process involves listening to the client's needs, planning content accordingly, and executing with a team proficient in various content formats. The post emphasizes the importance of staying current and engaging with the audience, inviting readers to learn more about Digital Monthly's approach.
Discover the transformative power of trust in creative collaborations. In our industry, initial suspicion is common, not due to inherent untrustworthiness, but because creatives often prioritize projects as their life's work. Trustworthiness is the cornerstone of successful client relationships, eliminating suspicion, enhancing efficiency, and fostering long-term partnerships. Learn how Fifth & Broad prioritizes trust to deliver not just industry-leading content but also enduring partnerships. If you're seeking a reliable creative ally, reach out – let's build trust together.
Our team has a comprehensive and refined video production process which has been honed over the past 5 years. The process begins with a Kickoff Meeting where our team gathers information about the client's organization and the problems the video should solve. This is followed by the Pre-Production process where our team creates creative strategies and outlines for the video. After the client approves the strategy, there may be Pre-Interviews to prepare the subject for production. Production is carried out with a creative brief, outlines, and shot list in hand. After production, a StoryDraft is created to guide post-production video editing. The edited video is then sent to the client for first review, followed by any updates and revisions until the final draft is ready for distribution.
In business, as in life, deadlines are the bond we live or die by. Whether it’s managing personal goals or launching a business, deadlines are the currency whereby we turn the world of ideas into reality. Deadlines are the finish line, the measurable mark of success we set for ourselves and those around us that keep things running smoothly.
In this new digital frontier, not having a website is in many ways to not exist. At the same time, having a bad website, or one that functions poorly, is to be on life support. While we’ve never had a poor website, we’ve needed a new website to showcase how much we’ve grown, new packages we’re offering, and give our clients a seamless experience.