Workzinga is revolutionizing the hiring process through their two-way, pre-employment assessment: the Culture Fit Assessment. As a start up, Workzinga recognizes the critical role of establishing themselves as a thought-leader in the industry as well as challenging the way organizations think about hiring and retention at large.
Workzinga’s primary ongoing need is the production of a large number of video content to become a loud and consistant online voice. For a startup, having built out social media channels, populated YouTube pages, as well as digital ads created for different platforms are all essential. The Strategic Partnership with Fifth & Broad has been tailored toward that end: capturing as much content as possible then consistantly and efficiently delivering video content to equip them with the resources they need to distribute as much content as possible.
Workzinga’s primary ongoing need is the production of a large number of video content to become a loud and consistant online voice. For a startup, having built out social media channels, populated YouTube pages, as well as digital ads created for different platforms are all essential. The Strategic Partnership with Fifth & Broad has been tailored toward that end: capturing as much content as possible then consistantly and efficiently delivering video content to equip them with the resources they need to distribute as much content as possible.
Each month, the Fifth and Broad team films at the Workzinga office to capture interviews with key stakeholders as well as collect various b-roll around the office. This footage is then edited into smaller social media pieces (e.g. 15 - 30 seconds), as well as stand-alone videos for YouTube or the website (e.g. 2 - 3 minutes). By capturing as much content as possible, we create an extensive catalog of content for the Workzinga marketing team. In addition, as Workzinga attends various events and trade shows, Fifth & Broad attends and captures organic content that is used repurposed for social media distribution.
Over the course of the four day trade-show, 5&B captured provided video and photography coverage of all that Workzinga was involved in at the national SHRM event in New Orleans, LA. This video was created to showcase the extraordinary booth and environment Workzinga created at SHRM22.
Workzinga seeks to be positioned as an orginization with a strong sense of the problems at large. These such pieces seek to humanize the orginization and show that they are much more than an algorithim, they are people who know (and have personally experienced) the challenges of job-seekers.
This video serves as the trailer video for the Workzinga YouTube channel page. This video's objective is to introduce viewers to who Workzinga is and drive a significant increase the subscriber base.
Dan is the founder of Workzinga, as such he is also in many ways the face as well. This type of content is targeted directly toward a fast paced, social media audience. The number one priority of these is that they be short and be clear in message.
Capturing these live, in-person conversations has proven to be a fun and authentic way to capture the story of what Workzinga is. Hearing Dan present to a real person who is actively engaging with him creates a very raw and different perspective than a typical in-office, polished marketing piece.
The Fifth & Broad - Workzinga relationship is a great example of a Strategic Partnership built around a client who needed a large amount of content across different platforms and for different uses. Through a process of content capture and content creation, Workzinga has been able to meet their goals as they seek to transform the way companies do hiring.