Workzinga is revolutionizing the hiring process through their two-way, pre-employment assessment: the Culture Fit Assessment.
As a start up, Workzinga recognizes the critical role of establishing themselves as a thought-leader in the industry as well as challenging the way organizations think about hiring and retention at large.
The first priority for our team was to establish and maintain alignment with the Workzinga team. We achieved this with a shared Slack channel and bi-weekly meetings. The shared Slack channel proved to be the most valuable tool for establishing a simple line of communication between our two teams. Whether it was answers to our team's questions or a new asset request from the Workzinga team, our communication always felt as if our team was just another team member at Workzinga.
Our team visited the Workzinga office monthly to produce fresh content for social media and other marketing efforts. We collaborated with the Workzinga team in preparation for each monthly shoot, determining the topics and specific videos we would produce that month.
The contract with Workzinga included unlimited video editing, so we edited as much content as they needed. This arrangement gave their team a significant amount of freedom, and allowed them to request and utilize as much video content as they could dream up! The goal of a Strategic Partnership is to remove the barriers to video content and let our clients dream up the videos that will be effective for their marketing objectives.
Over the course of the four-day trade show, 5&B provided video and photography coverage of everything Workzinga was involved in at the national SHRM event in New Orleans, LA. This video was created to showcase the extraordinary booth and environment Workzinga created at SHRM22.
Workzinga seeks to be positioned as an organization with a strong sense of the problems at large. These pieces seek to humanize the organization and show that they are much more than an algorithm; they are people who know (and have personally experienced) the challenges of job-seekers.
This video serves as the trailer for the Workzinga YouTube channel page. Its objective is to introduce viewers to who Workzinga is and drive a significant increase in the subscriber base.
Dan is the founder of Workzinga, as such he is also in many ways the face as well. This type of content is targeted directly toward a fast paced, social media audience. The number one priority of these is that they be short and be clear in message.
Capturing these live, in-person conversations has proven to be a fun and authentic way to capture the story of what Workzinga is. Hearing Dan present to a real person who is actively engaging with him creates a very raw and different perspective than a typical in-office, polished marketing piece.
The Fifth & Broad - Workzinga relationship is a great example of a Strategic Partnership built around a client who needed a large amount of content across different platforms and for different uses. Through a process of content capture and content creation, Workzinga has been able to meet their goals as they seek to transform the way companies do hiring.