Great Hearts (GH) is a classical education charter school network based out of Arizona, with campuses in Texas. One of the schools, Great Hearts Irving, was looking to do a capital campaign to help build a gymnasium and other facilities for the school. 5&B and GH came together to create a suite of assets that could be used to help secure that capital funding for Great Hearts Irving.
It was immediately evident that Great Hearts families are committed to the GH vision of “classical education, revolutionary schools.” Our goal would be to capture this vision, especially through parents and administrators as the main storytellers. In addition, if we were going to be faithful to the classical tradition represented by GH, then our video needed to be true, good, and—importantly—beautiful.
It was immediately evident that Great Hearts families are committed to the GH vision of “classical education, revolutionary schools.” Our goal would be to capture this vision, especially through parents and administrators as the main storytellers. In addition, if we were going to be faithful to the classical tradition represented by GH, then our video needed to be true, good, and—importantly—beautiful.
Through a marathon two day shoot, we were able to capture interviews with parents, b-roll footage of students and teachers in the classroom, and a lead interview with an administrator who acted as the lead narrator for the video.
The result was a ~5 minute video, and accompanying assets, that beautifully captured the “ordered joy” of school life at GH, the passion of the administration, and the genuine delight of loving parents. In addition, we later worked to re-tool some of our footage into a batch of social media assets that was used by a new Great Hearts school that opened in the Fall of 2020 in Fort Worth, TX.