Brides by Glitz is a boutique bridal shop that specializes in creating experiences for brides-to-be in the often overwhelming task of buying a wedding dress. As a boutique wedding experience, it was vital for them to have beautiful video that captured the process of wedding dress shopping that sets them above their competition.
From the start, our aim was to showcase the experience of wedding shopping at Brides by Glitz, and the unique value that such an experience provides. In addition, we needed to showcase the next-level hospitality that marked the Brides by Glitz shopping experience so that potential customers understood the level of care that went into each client. No easy task.
From the start, our aim was to showcase the experience of wedding shopping at Brides by Glitz, and the unique value that such an experience provides. In addition, we needed to showcase the next-level hospitality that marked the Brides by Glitz shopping experience so that potential customers understood the level of care that went into each client. No easy task.
The central benefit of this video was both to tell the story of the owner, while also going on the “journey” of wedding dress shopping with an actual customer. By using an actual customer, we were able to recreate the experience through b-roll footage, while the customer’s interview played simultaneously.
Through this process, we were able to capture narrative storytelling, the passion in creating experiences for customers, and actual customer feedback in one beautiful feature piece.