Case study

Brentwood Academy

Introduction

Brentwood Academy is a co-educational, independent, college preparatory school dedicated to nurturing and challenging the whole person—body, mind, and spirit—to the glory of God. Moreover, BA is a Christ-centered community committed to advancing knowledge, cultivating wisdom, and developing resiliency in students while they explore who they are and discover who God wants them to be.

For more than five years, Brentwood Academy (BA) has trusted Fifth & Broad (5&B) with executing projects that tell the BA story in various digital mediums. This relationship has been very fruitful and together we have produced beautiful, emotionally moving, creative content that builds on past projects.

In 2020 5&B and BA initiated a new type of working relationship, the Strategic Partnership. As a Christian school that needs to frequently and clearly communicate the edge that differentiates them from other educational organizations, it is vital that BA’s story is told beautifully and effectively across the many distribution channels and in various situations.

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The Challenge

The need was consistent high-quality digital media for various purposes—social media, school events, fundraising, and more. Our focus would be mapping out consistent media in conjunction with the communications team at BA. In addition, through our unlimited editing and Story services, we were able to re-purpose media previously filmed for past projects and use those assets for new content pieces.

The Process

Our teams put an emphasis on communication, such methods we employ to maintain cohesion between our teams include, a shared Slack channel, a shared Google Drive, meeting regularly (both in person and via Zoom). Our teams collaborate to develop content ideas, discuss content strategies and review produced content.

5&B’s primary responsibility in regards to BA is to take video content that has been filmed by the BA team, and edits that content into whatever types of assets BA needs. Our teams found a nice synergy that has created an almost automated process for creating content. BA sends video content to 5&B and our team takes it the rest of the way.

The Results

The Strategic Partnership has been successful in creating a true turn-key solution for BA. The 5&B team has developed deep organizational knowledge that dictates every piece of content it creates and ensures all content maintains the BA message and voice.

BA trusts 5&B to develop content for various video series that display various aspects of the BA community. Some such content and series include the feature Preview Day video, which is a 12+ minute long statement piece video that explores all aspects of the BA difference, “My BA Story,” which told the stories of various alumni currently in college, and the Discover series, which spotlights various programs offered within BA.

Featured Project

Discover Series: Middle School

Brentwood Academy

Kit Myers

Brentwood Academy

Joshua Bell

Brentwood Academy

2020 Preview Day

Brentwood Academy

Workzinga

Photos

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The Strategic Partnership has been successful in creating a true turn-key solution for BA. The 5&B team has developed deep organizational knowledge that dictates every piece of content it creates and ensures all content maintains the BA message and voice.

BA trusts 5&B to develop content for various video series that display various aspects of the BA community. Some such content and series include the feature Preview Day video, which is a 12+ minute long statement piece video that explores all aspects of the BA difference, “My BA Story,” which told the stories of various alumni currently in college, and the Discover series, which spotlights various programs offered within BA.

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